Who We Are
New Era Life Insurance is a licensed South African insurer with a proud legacy of serving communities for over two decades. As a subsidiary of the Limpopo Economic Development Agency (LEDA), we operate with a dual purpose — ensuring financial protection for individuals and businesses, while contributing to provincial economic development and transformation.
We provide affordable insurance solutions that empower families, entrepreneurs, and communities to secure their future and protect what matters most.
Our Vision
New Era Life Insurance is a licensed South African insurer with a proud legacy of serving communities for over two decades. As a subsidiary of the Limpopo Economic Development Agency (LEDA), we operate with a dual purpose — ensuring financial protection for individuals and businesses, while contributing to provincial economic development and transformation.
We provide affordable insurance solutions that empower families, entrepreneurs, and communities to secure their future and protect what matters most.
Our Mission
To deliver innovative insurance and financial protection solutions that improve lives, promote financial inclusion, and support Limpopo’s socio-economic growth — while maintaining the highest standards of governance, compliance, and customer trust.
Our Core Values
| Value | Description |
|---|---|
| Integrity | We uphold honesty, fairness, and ethical conduct in all our operations. |
| Accountability | We take responsibility for the trust placed in us by our policyholders and shareholders. |
| Excellence | We strive to deliver efficient, innovative, and quality service at all levels. |
| Empowerment | We enable individuals and businesses to thrive through education and opportunity. |
| Sustainability | We act responsibly to ensure the long-term stability of our business and communities. |
Our Strategic Focus
We are currently implementing a turnaround and transformation strategy built on five key pillars:
Financial Stability & Prudential Strength – ensuring solvency and compliance under Solvency II standards.
Product Growth & Innovation – expanding our funeral, life, and accident cover offerings to meet evolving customer needs.
Digital Transformation – leveraging technology to simplify insurance access and improve service delivery.
Provincial Development Impact – contributing to LEDA’s mandate of economic growth and job creation in Limpopo.
Human Capital & Leadership Development – nurturing the next generation of financial professionals through the New Era Life Academy.
Our Journey
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2023: New strategic direction adopted to protect and rebuild brand confidence.
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2024: Strengthened regulatory compliance and financial governance, including IFRS 17 transition and improved solvency position.
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2025: Restructuring, partnerships, and launch of the New Era Life Academy to train youth in insurance and entrepreneurship.
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2026 and Beyond: Expanding nationally as a financially sustainable, development-focused financial services provider.
Governance
New Era Life operates under the Insurance Act (2017) and complies with Prudential Authority (PA) and Financial Sector Conduct Authority (FSCA) requirements.
We adhere to the Twin Peaks regulatory framework, ensuring clear separation between market conduct and prudential standards.Our governance model ensures independence, accountability, and oversight through:
A fully constituted Board of Directors
Independent audit and risk committees
Regular submission of ORSA, QRT, and AFS reports
Strong combined assurance aligned with regulatory expectations
Our Shareholder
New Era Life is proudly owned by the Limpopo Economic Development Agency (LEDA) — a state-owned entity under the Department of Economic Development, Environment and Tourism (LEDET).
This partnership ensures that every rand invested in New Era Life contributes to inclusive growth, transformation, and job creation in the province.
Our Promise
At New Era Life, we’re more than an insurer — we’re a partner in protection and progress.
We exist to ensure that every life insured, every business covered, and every learner trained represents a step toward a more secure and prosperous future.Protecting Legacies. Empowering Futures.